---
title: "Cipher® and HireBest® Featured in HR News Canada: How AI-Powered Structured Interviews Can Improve Hiring Outcomes"
description: Featured in HR News Canada, discover how Cipher® and HireBest® combine structured interviews and AI-powered hiring to improve hiring accuracy, reduce bias, and help organizations make better talent decisions.
---

[HireBest Blog](https://blog.hirebest.net)

# [Cipher® and HireBest® Featured in HR News Canada: How AI-Powered Structured Interviews Can Improve Hiring Outcomes](https://blog.hirebest.net/cipher-and-hirebest-featured-in-hr-news-canada-how-ai-powered-structured-interviews-can-improve-hiring-outcomes)

 Written by [Megan Petrola](https://blog.hirebest.net/author/megan-petrola) | Jul 29, 2026, 2:25:21 PM

We're excited to share that Craig della Penna, Founder of Aesop Partners and author of **Cipher®: Hire the Right People to Build Your Best Team Ever**, was recently featured in **HR News Canada** following his presentation at the SHRM 2026 Annual Conference & Expo.

 

The article,**"Most New Hires Fail, But AI-Backed Interviews Can Flip the Odds,"** highlights a challenge facing organizations everywhere: too many hiring decisions fall short of expectations because companies rely on unstructured interviews and subjective evaluations.

 

The solution discussed in the article aligns directly with the core message of Cipher®:

**Great hiring begins with structure, clarity, and data.**

The Cipher® framework helps organizations define what success looks like before interviews begin, ensuring candidates are evaluated against measurable business outcomes rather than personal opinions or gut feel. When combined with AI-powered tools, structured interviews become easier to execute, more consistent across hiring teams, and more predictive of future performance.

For HR leaders, executives, and hiring managers, the opportunity is significant. AI isn't replacing human judgment, it's helping organizations gather better information so they can make better decisions. The combination of structured hiring and AI enables companies to reduce bias, improve interview quality, and increase confidence in talent decisions.

 

As organizations continue to compete for top talent, the companies that win will be those that move beyond intuition and build hiring systems grounded in evidence.

**That's exactly what Cipher® was designed to do.**

### Read the Full Article

[Most New Hires Fail, But AI-Backed Interviews Can Flip the Odds](https://hrnewscanada.com/most-new-hires-fail-but-ai-backed-interviews-can-flip-the-odds-shrm-speaker/)

[View full post](https://blog.hirebest.net/cipher-and-hirebest-featured-in-hr-news-canada-how-ai-powered-structured-interviews-can-improve-hiring-outcomes)

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